Institut equalita e.V.

FocuS Bio – Qualification of organic food retailers in Hamburg

Title of Project

Advisory service and qualification in tandem with work for owners and employees of organic food retail shops and farm shops in Hamburg.

Target Group

Owners, manager and employees of organic food retail shops in Hamburg.

Project partners


From November 2001 to December 2005


Description of Project

The project aims at initiating a continuous process of improvement in small and medium-sized health food shops; this is achieved through qualification in tandem with work and advisory service for representatives of the field of organic food trade.

Main contents of qualification and consultancy are management, knowledge of the merchandise, customer oriented marketing and employee oriented organization.

The consultancy and qualification concept puts one emphasis on further education of the owners and managers. They are instructed and advised in a way that enables them to offer in-house education to their employees. In this way, a culture of qualification that will continue after the project is supposed to be built up in the company.

At the same time, there are seminar offers for the employees covering the whole range of relevant topics from merchandise basics to customer information. The measure secures employments which are mainly occupied by insufficiently and unskilled employees, most of them women. Moreover, the further education of the owners and employees is a great advantage on the labour market.