Ecology & Organic TradeActual Projects & Referencies
Dolce Vita - europ. Regionalvermarktung Regionalvermarktung von Biofleisch
The transnational exchange project „Dolce Vita“ completed the national projects within the frame of the joint initiative of the European Union, ADAPT.
In Germany, the emphasis was put on the development of the regional marketing of organic meat. In Italy and Spain, the support of marketing of regional quality products, such as wine, cheese, ham, sausages or olives was, beside organic farming, the central topic of the national project.
The title of the project „Dolce Vita“ makes clear that it is not primarily concerned with conveying technical business knowledge, but with an exchange of comprehensive marketing knowledge that includes all senses.
As to their gastronomic culture, our Mediterranean neighbors have a tradition of several
Qualification of Organic Food Retailers in Baden-Württemberg
Through qualification and consultancy that is in tandem with work, the project aims at introducing a continuous improvement process in small and medium-sized health food shops. Contents of the qualification and consultancy are management, knowledge of the merchandise, customer oriented marketing and employee oriented organization.
The consultancy and qualification concept is employee oriented. Team training and the involvement of employees into the qualification planning are essential elements of the project. Through development of qualification structures and company specific instruction material (growing company manuals), the basis for a lasting qualification process is created. In this way, a culture of qualification that will
FocuS Bio – Qualification of organic food retailers in Hamburg
The project aims at initiating a continuous process of improvement in small and medium-sized health food shops; this is achieved through qualification in tandem with work and advisory service for representatives of the field of organic food trade.
Main contents of qualification and consultancy are management, knowledge of the merchandise, customer oriented marketing and employee oriented organization.
The consultancy and qualification concept puts one emphasis on further education of the owners and managers. They are instructed and advised in a way that enables them to offer in-house education to their employees. In this way, a culture of qualification that will continue after the project is supposed to be built up in the company.